Fresno Massage

US film-maker Ian Ayres is considering making a film about the lady who ran massage parlours in Fresno California in the 1970s. Fresno is in the mountains between San Francisco, Los Angeles, Reno and Las Vegas. Fresno and the suburb of Clovis are often in the news because of massage parlour busts and associated government corruption.

Massage Center at 6351 N. Blackstone Ave., Summer Breeze at 459 N. Van Ness Ave., the Velvet Touch at 4744 E. Carmen Ave., Paradise Massage at 4683 N. Blackstone Ave., and Le Parlor at 5587 E. Griffith Ave. All in Fresno, California, and owned by Marilyn Laird. A certain blond male movie star from Fresno used to frequent these parlors when drunk on visits home. Because the madam refused to give a certain D.A. the payoffs his mafia friends demanded, the Red Light Abatement law was put in action. At the same time Fresno's most notorious Madam was sentenced to prison, a woman who murdered a man got thirty days in jail and probation. That's what happens when you don't pay off a crooked District Attorney.

Fresno does have a fascinating dark side. In later years the same D.A. ended up in prison for pedophilia. A book is currently being written about Fresno's most notorious massage parlors owned by Madam Laird. Her case was TV and headline news from late 1975 to early 1977. She paid her girls $2 for a half-hour massage, $5 for a 45-minute massage and $8 for an hour massage, while the house charged $10, $15 and $20, respectively, for their services. She said her average weekly number of customers per parlor was about 25.

Marilyn Laird had been a respected member of Fresno's Opera League until the source of her being one of the wealthiest members of Fresno's elite hit the papers. Many husbands of the elite became rather nervous whenever Marilyn Laird arrived in her mink coat and jewels. Gibson's Ghost still haunts the motel room where he killed himself over her in June of 1972, calling her name. Madam Laird did help free many young women from cruel pimps who beat them and even killed them. She was greatly admired and known to turn heads when she entered a room because of her charisma and beauty. The mere mention of her has since become taboo. Yet she symbolizes the wild side of Fresno. Also her son, who helped run her parlors while attending Hoover High School, was the inspiration for the movie RISKY BUSINESS.

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